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Survey: How AI Is Impacting Students’ Career Choices

Some students—like those studying in the University of South Florida’s Muma College of Business Center for Marketing and Sales Innovation Customer Experience and Behavioral AI Lab—are already being exposed to how artificial intelligence can help them in the workforce. The lab uses various technologies to measure brain waves, eye movements and otherwise understand how humans respond to a variety of stimuli. Students then get opportunities to apply these insights across settings, sometimes in partnership with commercial businesses or government agencies.

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