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Indiana district runs afoul of state officials with enrollment promotion

In an environment where public schools face increasing competition from charters, private school voucher programs, and other choice options, marketing has grown as an important means to keep students (and per-pupil funding) within districts. But, as this incident highlights, there are right and wrong ways to go about doing that.

When it comes to convincing families that a particular school or district is their best option, rather than trying to entice them with a superficial giveaway, it’s far more important for administrators to use social media and other tools at their disposal to tell their schools’ stories.

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