In an environment where public schools face increasing competition from charters, private school voucher programs, and other choice options, marketing has grown as an important means to keep students (and per-pupil funding) within districts. But, as this incident highlights, there are right and wrong ways to go about doing that.
When it comes to convincing families that a particular school or district is their best option, rather than trying to entice them with a superficial giveaway, it’s far more important for administrators to use social media and other tools at their disposal to tell their schools’ stories.
