very edtech company, be they startup or established player, would be wise to internalize Bridget Burns’ “The Tough-Love Advice Edtech Needs to Hear” into its cultural DNA.
As every tech company knows, it is not only the quality of the technology (the platform or service) that determines success. The history of technology companies, edtech companies included, is littered with superb-but-now-dead software and hardware solutions. Underinvest in the people selling your edtech solutions and you will fail in the marketplace. This is particularly true in higher education, where sales cycles are long and relationship-based.
