As college applicants become more adept with navigating digital marketing and responding to social media pushes, schools must do better to accommodate the changing reality. The schools utilizing data more substantively will be better equipped to respond quickly to concerns students may have about campus life, and this could also pertain to times when controversies engulf campuses.
Many college administrations find themselves slow to respond in such situations, a fact that has cost several college presidents their job. Using data could at least lay a foundation of communication between students and what may seem like an elusive administration.
