One-third of respondents expect it will take their business area up to a year to recover from the pandemic, while one-quarter say it could take between one and two years. Major gift officers and alumni relations officers were more likely than advancement leaders to have a longer view.
Similarly, advancement leaders were more confident than gift officers that their institutions would reach their fundraising goals for the 2021 fiscal year. Still, just 25% of the former and 13% of the latter group said they were confident they would meet that benchmark. About half of both groups were “somewhat” confident they would.
