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What can institutions do to get ahead of a fast-changing higher ed market?

February 14, 2022

The COVID-19 pandemic dramatically accelerated the need for online learning in higher education, even after the sector was already adding remote capabilities. Some colleges, like Arizona State University, leaned heavily into the trend. In January, Arizona State set a goal of reaching 100 million learners by 2030 with its online global management and entrepreneurship certificate program.

The universities that aren’t making big pivots and expanding their offerings risk getting left behind, according to Catherine Friday, global education leader at EY and the report’s author. She said a university leader’s first step should be to clearly define the university’s purpose and in what areas it excels.

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