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Overcoming the 9% Problem: New Ways to Unleash Alumni Social Capital at Colleges

February 12, 2021

Via: Ed Surge

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During college, I received a login to an alumni directory called “TigerNet.” Like many directories, it amounted to a glorified Yellow Pages. Admittedly, it offered valuable contact information for thousands of alumni. But its design and functionality still left the hardest part—making actual connections—up to students’ ability to ingratiate ourselves through cold calls and emails. Such outreach rarely translated to building authentic relationships.

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