Our smartphones are loaded with icons we ignore and icons that have our undivided attention. The trick to student engagement is to ping the red notification badges on the icons students use most. Are they adamant about clearing away unread emails? Do they leave texts on read? You have to meet them where they’re at if you want to help them navigate their college enrollment process. That means using an omnichannel approach.
In 2021, only 28% of high school seniors planned a visit to a campus while trying to decide which institution to attend. Those numbers were obviously affected by the ongoing pandemic, but adjusting your outreach strategy has never been more important.
