Colleges and universities are taking an approach to attracting students with tuition discounting that may not be sustainable in the long term. In a way, each problem is feeding the other. The lower number of college enrollees and missed enrollment targets at universities causes a need to hike tuition to continue to pay expenses, but the hikes put colleges and universities further out of reach of the limited number of students, and the schools then undercut themselves with discounts.
Colleges and universities need to consider alternative revenue streams if fundraising and four-year undergraduate tuition no longer suffices.
