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College students want careers with a social purpose

Money is still a big motivator for workers and job seekers, but less so it seems among members of younger generations. A recent Indeed survey found today’s college graduates flock to jobs in the arts and social services over once-popular finance jobs. That also supports the idea that newcomers to the workforce want to make a contribution to society.

What will soon be a majority of the labor force — millennials and Gen Zers — supports “social enterprise,” or the idea of measuring a company by its demonstrated corporate citizenship as well as its financial performance.

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