Social media is an essential marketing tool for educational publishers. But the changing algorithms, rise and fall of new platforms, and overall nature of social media make some developers hesitant. In their edWebinar, “Social Media Marketing 2.0: Educators Love Social Media,” several education marketing insiders offered their perspectives on using social media with educators.
First, because educators continue to flock to social media, it should be part of every marketing plan, along with email and media relations. It may consist of organic messages as well targeted social media ad campaigns.
