Learning to utilize social media can be a daunting task fraught with the potential for flubs and even major missteps. But avoiding social media all together may be the biggest mistake of all.
Creating strong policies will encourage responsible behavior by students, staff and faculty. Setting the guidelines can begin by stressing the importance of personal responsibility and outlining the boundaries of communication between staff and students, as well as families, on social media. Kristin Magette’s “Embracing Social Media: A Practical Guide To Manage Risk And Leverage Opportunity” is a good resource when tackling this process.