From the moment they first set up shop centuries ago, businesses have depended on word-of-mouth to build their customer base–and today, word-of-mouth marketing is still the main driver of sales.
Ninety percent of consumers are more likely to trust a brand recommended by friends and influencers, while 46 percent of small businesses make choices regarding software purchases based on the experiences of their colleagues. Yet, when it comes to edtech, the consensus industry-wide is that recommendations from your peers mean nothing when compared to data points.
