Listen to your customers. It makes sense in any business. But in education—and especially ed tech product development—this advice is more crucial than ever.
We’ve been listening. My organization, the Association of American Publishers (AAP) PreK-12 Learning Group, advocates for quality content for teaching and learning. Over the years, we’ve invited hundreds of educators to share their perspectives with our members—educational product developers and platform providers—at webinars, seminars, and our annual Content in Context (CIC) conference, which we believe is the top learning and networking event for education business professionals.
