The leading deciding factor for parents and students when making their college decision was academic quality, followed by cost and financial aid, according to two new independent surveys from enrollment marketing experts Spark451, a Jenzabar Company.
Thousands of high school seniors and their parents from across the United States participated in Spark451’s College-Bound Student Survey and Parent Survey of College-Bound Students. Their responses helped uncover which elements of the college search process have the greatest impact on traditional college-aged learners and their direct influencers.
