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More colleges are resetting tuition. Does the strategy work?

October 9, 2023

Via: Higher Ed Dive

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When Utica University unveiled plans to reset its published tuition price in 2015, the private New York nonprofit was offering a discount rate of over 62% to prospective students, said Laura Casamento, who retired this year as the university’s president.

There was a growing perception that Utica’s published sticker price of roughly $35,500 was out of reach for its target student population, Casamento said. The university also faced stagnant retention rates.

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