The article aptly stresses the importance of utilizing mobile messaging and social media in marketing for educational institutions. In 2015, Pew Research found that 90% of people between the ages of 18 to 29 used social media, in comparison to just 12% ten years before. Universities should not be surprised if their inability to recognize and react to such a seismic shift results in lower enrollment and applications.
The use of digital communication and social media can have a profound effect on colleges’ interactions with international students, not just in marketing but for the entire application process.
