There’s a lot about school and district management — like finances, curricula and special education — that is just tough to explain to noneducators.
But school professionals must try to better communicate these complex issues to spur greater opportunities for understanding and buy-in, said Bob Noyed, vice president of communications for The Center for Effective School Operations, a company that supports school administrative services. Noyed, who spoke during a Thursday session at the 2023 Association of School Business Officials annual conference, is also a former communications director for school districts.
