Going after an industry giant in K-12 college and career planning wasn’t what Katie Fang originally had in mind when she started SchooLinks in 2015. Back then, it was a website where high school students and parents could research college options. Such services were a dime a dozen, she quickly learned.
Three years later, she set her sights on something bigger. After talking to school counselors, administrators and superintendents, Fang says she “realized the college-readiness market needed a makeover.” For SchooLinks, that meant broadening its portfolio of tools to better serve and connect students and their counselors, all with the goal of helping students identify their interests and goals and find opportunities to achieve them—as early as middle school.
