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What are the most common school communications crises?

June 11, 2024

Via: K-12 Dive

While 58% of school communication professionals said in 2022 that crisis communications was one of their top five responsibilities, that represented a decrease from 69% in 2020. At the same time, community relations and public engagement rose to the fourth-highest priority in 2022, according to a survey from the National School Public Relations Association. In 2020, during the height of the pandemic, it ranked seventh, and two years earlier it had been sixth.

School crises consume a large amount of time for school communications experts, said Mellissa Braham, associate director of NSPRA, in an email.

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