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States adopt name, image and likeness policies for college athletes

January 7, 2021

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The NCAA has long prohibited student-athletes from earning money based on their name, image and likeness, claiming the concept undermines the amateurism model of college sports.

But experts say the NCAA was forced to introduce its proposal after California passed the first state NIL law in 2019. Since then, several other states have introduced bills. The National Association of Intercollegiate Athletics, which governs small institutions’ athletic programs, approved a similar policy.

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