image credit: Unsplash

Where did all the for-profit college commercials go?

May 21, 2020

The report’s authors identify a correlation between a decade-long surge in for-profit enrollment and ad spending in the early 2000s.

For-profit institutions tried to boost advertising to save their bruised reputations amid heightened scrutiny of the sector between 2010 and 2013, the researchers hypothesized. The period included the high-profile closures of several for-profit chains, they note, which contributed to the subsequent decrease in spending.

Read More on Education Dive