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Report: What high school students look for in a college

November 20, 2018

Public and private colleges are focusing on one of those wish-list items in particular: cost. Responding to consumer weariness of tuition price increases, some are underway with a host of “free college” efforts to reduce the sticker price through fundraising or major donor gifts.

On Sunday, former New York Mayor Michael Bloomberg said he planned to give $1.8 billion to his alma mater, Johns Hopkins University, to make it “forever need-blind.” The funds — which are the largest private donation in higher education history — will allow the Baltimore university to increase grants to low-income students and remove loans from financial aid packages.

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