We live in a hyper-personalized, Netflix, Uber, and Door Dash everything world – a universe of Amazon like same-day everything.
All businesses—and especially colleges and universities—must leverage hyper-personalization to remain competitive, to grow, and to deliver on their mission within their communities.
Blunt speak: Those who choose to reject hyper-personalization are making poor decisions on behalf of their institution, learners, their neighbors, and the employers they serve.