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Build Back a Better University

February 18, 2022

Not a day goes by that I don’t receive a message explaining how my institution might become more successful. Some of the advice is a bit sleazy and morally questionable. How to game the college rankings. How to use strategic enrollment management to target recruitment and enhance revenue.

Some of this advice is simply informative: Explaining, for example, why diversity initiatives frequently fail; how best to tackle institutional histories of racial bias; or how to engage effectively with student activists.

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