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A nudge and a discount helped bring students back to college, study finds

January 16, 2020

The study split 27,028 former students into three groups. One received texts about the enrollment process and key deadlines, one received that information plus a tuition waiver for one course, and another was the control group.

Noting that the process of reenrolling in college could be “complex” and “challenging to navigate” for students, the researchers worked with five community colleges, all in Florida, to create custom websites intended to make it easier for students to do so.

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