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3 ways universities can work with the student in mind

April 12, 2022

In higher education, we often hear about the need to put the students first. However, we rarely look at student needs from a customer service orientation.

An Academic Impressions survey from about decade ago identified that less than 7 percent of colleges rated their customer service as deserving of an A rating. Only about one-third rated their schools as earning a B rating. Some actually said their customer service practices were embarrassing. They identified “cranky clerical folks,” haughty professors, and “clueless student workers.”

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