When COVID-19 forced college courses online, Stuart Middleton, a senior lecturer at the University of Queensland in Australia, was having trouble connecting with his remote students. So he decided to try to meet them where he heard they were happy to spend time — on TikTok.
He started creating videos on TikTok, and he worked to make his posts fit the playful spirit of the platform. In many of his videos, he acts out scenes from famous Hollywood films, except swapping in terms from the strategic management courses he teaches.
