Log on to the website for the online tutoring company VIPKid, and a pop-up will appear asking visitors to select which part of the world they’re in. Users can scroll through more than 230 “regions” across six continents, including Madagascar, Mexico, Morocco, Montenegro and Myanmar.
It’s a marked change from the education company’s origins, which, up until about a year ago, catered almost exclusively to students in mainland China, offering one-on-one English classes with tutors from the U.S. and Canada.