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Why digital campus tours are the future of recruitment

July 14, 2021

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Selecting a college or university is one of the most significant life decisions a young adult can make, and it’s a daunting one even under typical circumstances. But because our current circumstances are anything but typical, many institutions have turned to technology to bridge the gap in their marketing efforts: digital campus tours.

The process of pursuing higher education in 2021 looks quite different than it ever has before. Even as we begin to mitigate the dangers of the COVID-19 pandemic, students and parents are often still reluctant to travel and schedule in-person engagements as part of their search.

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