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Giving a nudge: How digital alerts can keep students on track

–°olleges have the ability to gather more student data than ever before, and with that information comes the pressure to put it to good use. Nudges, when done right, are proving up to that task.

Nudging is a concept that has gained traction in higher ed ever since the 2008 release of the book “Nudge: Improving Decisions About Health, Wealth, and Happiness” brought the subject to the public’s attention.

Put simply, nudges are interventions that steer someone toward a better decision without taking away their choice.

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