Colleges have long used grants, fellowships and scholarships to entice students to enroll or help them afford the cost of college. The rates at which they discount tuition are closely watched in light of concerns about the cost and value of college.
Discount rates are also particularly important for the business model at private nonprofit colleges, most of which depend on tuition for the majority of their revenue. NACUBO’s study is based on responses from 359 nonprofit colleges, with average enrollment of 2,788 undergraduates.