As the online higher ed market matures and makes greater flexibility possible especially for continuing ed students, colleges and universities are learning much the same lessons that their K-12 counterparts have learned in recent years with classroom tech: Simply putting a tech-driven option in place isn’t sufficient if the pedagogy behind it doesn’t deliver value.
While this model requires colleges and universities to take elements of an online program like marketing, recruitment, enrollment management, and curriculum development and course design into their own hands, thus necessitating a greater investment by the institution.
