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‘Non-traditional’ presidencies more common than data shows

The ultimate role of a university president is to translate the culture and mission of an institution into revenue for the institution, typically in the areas of fundraising, public relations and outreach within its immediate community and throughout different industrial sectors. This is why so much pressure is placed on presidents for athletics, endowment returns and political lobbying efforts to be successful because they are all key drivers of enrollment, research capacity and alumni relations — elements which drive campus growth.

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